Sipt is a new australian wellness brand, bringing healthy and delicious smoothie cubes to market and the freezers of young professionals across Melbourne. Founders Tiona and Neil saw an opportunity to create a range of wellness-focused smoothies - an easy and nutritious ritual that integrates seamlessly with our busy daily lives.

Collaborating with them closely throughout the project, we started with in-depth brand strategy before I developed their brand identity, packaging for their debut 5 flavours, and website, alongside other marketing collateral to prepare them for launch. We also created a series of Klaviyo flows to get some of their marketing running automatically and branded templates to ensure the brand can show up beautifully wherever customers find them.